Privacy Policy
Superior Equipment and Supply takes online privacy and security concerns very seriously. To enhance your shopping experience, we will need to collect and use some information from you when you use our site. This privacy policy explains how we use and do not use this information and the steps we take to protect it. We encourage you to review this page periodically to be informed of how we are protecting your information.
Information Collection and Use
Superior is the sole owner of the information collected on this site. We will not sell, share, or rent this information to others in ways different from what is disclosed in this statement. Superior collects information from our users at several different points on our Website.
Registration
Superior allows customers who use this Website to create an account registration that requires the completion of our registration form. During registration, a user is required to give his or her contact information (such as, but not limited to, name, email address, bill-to and ship-to address.) This information is used to add a personalized experience to this Website and offer our customers ease of use during the ordering process. All information pertaining to our customers is stored in a secure database and not accessible by third parties. All contact information may be changed at any time via our customer account interface. On occasion, we may contact our users about the services on our site for which they have expressed interest.
Email Promotions
If a user wishes to subscribe to our email promotions, we ask for contact information such as your email address. Superior gives all subscribers the authority to add or remove themselves from our mailing list at any time via our home page or by clicking the “Unsubscribe” link in any email promotion.
Surveys and Contests
From time to time, our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice as to whether or not to disclose this information. Information requested may include contact information (such as name and shipping address) and demographic information (such as zip code and age range.) Contact information will be used to notify the winners and award prizes in the event of an online contest. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.
Tell a Friend
If a user elects to use our referral service for informing a friend about our site, we ask the user for the friend’s name and email address. Superior will automatically send the friend a one-time email inviting them to visit the site. This information is used for the sole purpose of sending this one-time email and is not added to any electronic mailing lists.
Security
This Website takes every precaution to protect our users’ information. When users submit sensitive information via the Website, this information is protected both online and offline. When our registration/order form asks users to enter sensitive and private information (such as credit card number and/or home phone number), that information is encrypted and is protected with the best encryption software in the industry, 1024-bit-SSL (Secure Sockets Layer) encryption. This technology creates a secure, encrypted connection between our server and your computer using a unique “session key” which only these two computers can decrypt during the session. While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to unlocked, or open, when you are just “surfing.” While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user information offline. All of our users’ information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. Our employees must use password-protected interfaces to gain access to your information. Furthermore, all employees are kept up-to-date on our security and privacy practices. Every quarter, as well as any time new policies are added, our employees are notified and/or reminded about the importance we place on the privacy of our customers’ information and what they can do to ensure that our customers’ information is protected at all times. Finally, the servers on which we store personally identifiable information are kept in a secure environment, behind a series of security authentication mechanisms. If you have questions about the security of our Website, please send an email to naomi@superiorequipmentsupply.com.
Supplementation of Information
In order for this Website to properly fulfill its obligation to our customers, it is necessary for us to supplement the information we receive with information from third-party sources. For example, to determine if our customers qualify for a credit line with us, we use the customer’s name, business name, Social Security number and/or other pertinent information to request credit and/or other business-related reports. This allows Superior to make informed decisions in relation to credit worthiness. Special Offers We send all new users a welcoming email to verify password and username. Established users will occasionally receive information on products, services, special offers, and/or a newsletter. Out of respect for the privacy of our users, we present the option not to receive these types of communications. Please see the “Choice/Opt-out” section below.
Correcting/Updating Personal Information
If a user’s personally identifiable information changes (such as your Zip code), or if a user no longer desires our service, we will endeavor to provide a way to correct, update or remove that user’s personal data provided to us. This can usually be done at the member information page or by contacting Customer Service at Superior.
Choice/Opt-out
Our users are given the opportunity to opt-out of having their information used for purposes not directly related to our site at the point at which we ask for the information. For example, you may unsubscribe from our mailing list at any tine by sending an email to naomi@superiorequipmentsupply.com. This procedure physically removes your email address from our lists.
Notification of Changes
If Superior decides to change its Privacy Policy, the company will post those changes on its home page so that users are always aware of what information is collected, how it is used, and under what circumstances, if any, the information is disclosed. If, at any point, we decide to use personally identifiable information in a manner that differs from that stated at the time the information was collected, we will notify users via email. Users will have a choice as to whether or not we use their information in this different manner. We will use information in accordance with the Privacy Policy under which the information was collected.
